Google Ads Campaign

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Google Ads Campaign

We create and manage Google Ads campaigns that drive targeted traffic and maximize ROI. Our team ensures your ads reach the right audience at the right time through keyword research, ad optimization, and A/B testing. Whether it’s Search Ads, Display Ads, or Shopping Ads, we help you get the most out of your advertising budget by continuously monitoring performance and making data-driven adjustments. With our strategic approach, you’ll see immediate results and higher conversion rates.

Steps for Social Media Marketing Strategies at RG Tech Brain:

1. Define Campaign Goals:

  • Set clear objectives:
  • Ensure goals align with business objectives and KPIs (CTR, conversions, CPC, ROI).

2. Choose the Right Campaign Type:

  • Search Ads (Text ads on Google Search) – Best for intent-based targeting.
  • Display Ads (Banner ads on websites) – Good for brand awareness.
  • Shopping Ads (Product ads in search) – Ideal for eCommerce.
  • Video Ads (YouTube ads) – Great for engagement.
  • App Promotion Ads – Helps increase app installs

3. Conduct Keyword Research:

  • Use Google Keyword Planner to find relevant keywords.
  • Focus on: High-intent keywords, Long-tail keywords, Negative keywords

4. Define Target Audience:

  • Select location, demographics, interests, and behaviors.
  • Use remarketing to target past website visitors.
  • Define custom audiences based on website activity or CRM data.

5. Create Compelling Ad Copy & Creatives:

  • For Search Ads: Write clear, persuasive headlines (Use power words like "Free," "Best," "Limited Offer").
  • Include a strong CTA (Call-To-Action) like "Get a Quote" or "Buy Now."
  • For Display & Video Ads: Use high-quality images/videos. Keep the messaging clear and visually appealing.

6. Optimize Landing Pages:

  • Ensure fast load times and mobile responsiveness.
  • Use a clear headline, CTA, and persuasive content.
  • Keep forms short and easy to fill.

7. Set Up Bidding Strategy & Budget:

  • Choose bidding strategies:
  • Set a daily budget based on ad spend capacity.

8. Implement Conversion Tracking:

  • Use Google Tag Manager & Google Analytics to track conversions.
  • Track form submissions, purchases, phone calls, and lead generation.

9. Monitor & Optimize Performance:

  • Analyze CTR, Quality Score, Conversion Rate, and CPC.
  • A/B test different ad copies, keywords, and bidding strategies.
  • Pause underperforming ads and reallocate budget to high-performing ones.
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